 Ch-ch-ch-ch-Changes One word that could easily describe the many changes in photography over the past decade is "confusing." Our transition to digital and the realities of corporate convergence have thrown many assumptions out the window. While creating many opportunities, this transformation has also created many risks in the business of photography. Everything from camera firmware and computer operating systems, to hiring practices and licensing terms, lacks standardization. Changing it means spending thousands of dollars in software, cameras, training, etc. As a result, photographers and editors sometimes choose speed and ease over quality. It is more important than ever to create and maintain high standards. Standards are what set true professionals apart from those whose work will never measure up. For photojournalists, our code of ethics is a critical industry standard. But standards also need to be adopted in the areas of business and technology. For this reason, several photography organizations, including the NPPA, have taken steps to create common solutions for photographers. The need for us to work together is essential to creating standards that are truly industry-wide. This will be at the heart of the NPPA Photojournalism Summit in June, when we will be hosting a meeting between the leaders of groups who influence photojournalism. Seated at the same table, we will have a better chance at moving in the same direction. The industry saw evidence of this late last year when several photography groups, including NPPA, joined forces to create the Universal Photographic Digital Imaging Guidelines (UPDIG). UPDIG is a list of 15 guidelines and suggested workflow for the handling of digital images. Image handling has been all over the map, and following these guidelines will ultimately improve the quality of photojournalism. The Picture Licensing Universal System (PLUS) Council includes groups representing both photographers and clients. Also involving the NPPA, it has already created a glossary of terms used in image licensing. Also involving the NPPA, it has already created a glossary of terms used in image licensing. And PLUS plans to create a media matrix with internationally uniform categories and a standardized license format. These tools will help everyone communicate and compete on an equal playing field. As we look toward the future of photojournalism, cooperation must be a part of our vision. The fact that many groups are working together shows great hope for the future. Although each of us comes from a slightly different perspective, we all have the same goal; to support and enhance our industry. For more information check out these useful sites : NPPA 2006 summit useplus updig |
picture by Melina Mara/Washington Post
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